C2G Card Solutions - Exceptionally Precise Identification

With the prevalence of customer-centric marketing, buyer behavior tracking, and facility security concerns, card solutions have been pushed to the forefront of Automatic Identification and Data Collection (AIDC) technology implementations over the last 10 years. Able to be applied in any business setting, card solutions from C2G provide a value-added service for any organization.

Employee ID Cards

One fundamental and yet often overlooked aspect of enhanced security is employee and visitor ID cards. Employee ID cards can provide controlled access, pertinent employee information, electronic signatures, and even store biometric data for highly secure applications.

Loyalty Cards

Developing a loyalty program shows appreciation to frequent customers through discounts, perks, and special promotions. Loyalty cards also provide information about your customers' shopping habits and preferences.

Membership Cards

Consumers today appreciate the businesses that provide exceptional service and value -- and membership can offer both. Use membership status to provide coupon-less savings, significant discounts for products or services, and preferred customer promotions to an actively growing customer base.

Gift Cards

A prepaid gift card generates immediate revenue and opens the door to additional purchases by the card holder. Gift cards can be designed and printed on-demand, eliminating the need to inventory preprinted cards and facilitating design changes in response to seasonal or promotional efforts.

High Capacity Smart Cards

High capacity smart cards couple electronic data storage and retrieval with employee identification for a uniquely secure and functional credential. Whether your application calls for production control certification, biometric verification, sophisticated access control, or a combination of functions, high capacity smart cards have been designed to meet the specific needs of your application.

CASE STUDY: Brasher's High Tech ID System

A family-owned, Salt Lake institution since 1949, Brasher's Auto Auction is the headquarters for auto dealers from Alaska to Hawaii seeking to purchase automobiles to fill their sales lots. Brasher's needed to streamline an update its badging system to increase security and help track sales. Brasher's turned to C2G to implement a high tech photo ID hardware and software solution that could save them time and money by creating personalized, reusable badges, containing a magnetic stripe and barcode.

Since May, the company has printed more than 3000 badges and continues to print more than 20 per day. Since the agent's background data is stored in Brasher's computer system, the cards can be easily replaced. Unlike paper badges, they will not fade or wear out with time.

Initially, the badges will help Brasher's security and attendance tracking, and eventually they will also be swiped at the time of each purchase, allowing the company to immediately record sales. The system will help the growing company save time and manage its business.

"Thanks to C2G, we can now better address the needs of our customers and better track and control what happens in our auction arenas," explained Ty Brewer, IT Coordinator, Brasher's Auto Auction.

 

 

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